中文版 | ENGLISH
News Details
Outdoor furniture transformation leapfrog development Location:Home > News > Industry News > Details

Outdoor furniture transformation leapfrog development

From:   DataTime:2012/11/10 11:36:23    Point:3488

Transformation to the domestic market for an outdoor furniture factory, it is really grown from just the production of a "workshop" for the enterprise; is the process of transforming from production-oriented to a marketing-oriented; corporate re-expand a new market; from the production system to the product system and then a new process for brand marketing system near subversion.

When it comes to outdoor furniture, you have to say that the financial crisis of 2011, many corporate CEOs "vividly felt pain experienced export winter experience in the domestic market to what" worse ". 90% of the outdoor furniture industry in the tide of this vigorous exports to domestic sales by "pioneer" to become "martyrs", the successful transformation of the very few.
 
Several years later, the financial crisis has long been a calm day, the market continued its forward march. Many new problems in a test of the survival of the industry caught in: the face of the increasing appreciation of the RMB, and continue to reduce the export tax rebate rate, in the face of rising raw material prices and trade barriers and anti-dumping boycott, in the face of increasingly thin profits and getting harder and harder to foreign markets, in the face of the maturing of the domestic market and the changes in consumer attitudes, a growing number of outdoor furniture export enterprises began to re-examine from the domestic furniture market - this piece exudes great temptation potential infinite blue ocean. So, settled in a new round of brand and channel network layout quietly.
 
Find the right way Peace stationed in the domestic market

Huge domestic market potential, it is almost a consensus in the industry, with the increasingly popular exhibition of outdoor furniture and leisure products, before the focus on the export market, companies began to focus on domestic Shenzhen Fengyuan, agio / MBM, Grameen Rhodes outdoor furniture brand domestic enterprises have begun to layout.
 
"Looking for profit model walking on two legs, into the market at this point in time should be said that a rational and calm." Why do you think?

The one hand, a lot of export furniture companies focus on the surface looks very strong, but in fact, these so-called core advantage is the low price, based on quality, prices for better products to win a place in the international market. Quality, prices from the domestic labor cheap and excessive consumption of resources. In the case of countries adjust rural policies, restrictions and the country as a whole improved living standards of resource-based enterprises, the furniture export enterprises "core strengths" no longer exists. With the economic recession in Europe and America, the profits increasingly thin, to export increasingly become a piece of meat and potatoes "tasteless".
 
On the other hand, although yet to cultivate the domestic market, consumer perception needs to guide, but to cultivate its own brand into the market at this time, not only to invest in small, competitive pressures, the most important is now a good state of mind, not anxious .

Experts believe that: 11 years, a lot of my friends rush transit domestic basically wiped out, they did used to export model, domestic way is simply not suited to domestic sales outside the single, enterprise sick , but also pulled out the big bucks to bash the domestic market and domestic consumer attitudes take a long time to nurture and guide, as companies simply do not have the patience, so the point in time not to cut into the domestic market, the state is not right, lead to a lot of decisions were wrong to rush into the domestic market, the anxious state is bound to fail ending. comeback outdoor furniture, many companies no longer previously Huangbuzelu state, but a rational cut sensibly to cultivate this market, step by step, including capital investment, investment in human resources, the exploration of the channel model can in an orderly manner.
 
     
Personnel training and team building, slowly cultivate. So with both hands, while solid export the layout of the domestic market, slowly and surely, have a solid foundation and reserve forces, after a firm foothold in the domestic first-line market, Zaiyu wind and waves can ''stroll''.
 
     
The transformation of the outdoor furniture market is the the furniture era of special significance to the rapid development of quietly waiting time, we slowly starting to adapt to the industry.