America indoor furniture retailers are making great efforts to introduce outdoor furniture

From：   DataTime：2012/11/10 11:36:39    Point：8148

America indoor furniture retailers are making great efforts to introduce outdoor furniture

Indoor furniture retailers are increasingly introduction of outdoor furniture. For many of them, the introduction of leisure furniture equivalent vocational training.

KyleJohansen is the headquarters the new brand SeasonalConcepts in Minnesota HOMFurniture the merchandiser. He said he knew 50 top interior furniture retailer is not in the expansion of their leisure furniture series is the first introduction.

In December last year, "Some people call me and ask for my advice," Johansen said, "I said to them too late, but they do not believe I explained to them that they should be a year ahead of scheduled."

National furniture retailer spot checks show that this trend is increasing, because the outdoor furniture has been on the market demand, it fit the style of the existing furniture, as well as sales and marketing activities and shops closed down market gaps.

Many consumers want to be able to cross the four walls, go outdoors to relax and make friends, which is headquartered in St. Louis (St.Louis) WeekendsOnlyFurniture transition strategy reasons. The retailer recently announced five retail stores in the spring of this year for the first time to launch outdoor furniture.

HOMFurniture in this season, 13 HOM stores in Minnesota opened SeasonalConceptsGalleries.

Johansen said geography and culture play an important role in the demand. U.S. Midwest residents liked the spring and summer of leisure activities, if there is time, they will go outdoors in the winter shoveling snow.

Promote the trading volume of the store, which is an advantage of this seasonal industry, "Johansen said," In the summer, everyone likes to stay outdoors rather than indoors. Indoor furniture purchasing power weakened, then rebounded in the fall outdoor products provides us with a good source of income. "

Florida (Florida) Unlike Minnesota or the Pacific Northwest, as winter unusually cold, but City Furniture has decided to strengthen the promotion of the outdoor series this season. CityFurniture in South Florida has the of 24 CityFurniture and AshleyHomeStore.

Koenig said CityFurniture complete outdoor furniture series will be released from the Asia Booking framework, in stores located in Mississippi factory production cushion. City will focus on the marketing and sales promotion.

Jordan''s outdoor furniture has also been welcomed by the customer. Jordan''s three stores in Massachusetts, a store in Rhode Island (RhodeIsland). Jordan''s vice president responsible for sales JoshTatelman said they launched in the second quarter of outdoor furniture, each store to make room for to showcase these seasonal furniture, the price between the middle to high-end.

In Tacoma, Washington Selden''s HomeFurnishings three years ago began selling outdoor furniture. Early March of each year, or any time the seasons change, they have to vacate the 4,500-square-foot space in the right side of the front door.

The indoor furniture retailer in New York Madison Avenue, public relations representatives AllisonHupp SUITENewYork additions to more outdoor series, First of Hanpusidun (Hamptons) customer demand, because in New York City There are many apartments with a terrace.

Outdoor furniture retailers to introduce more than expected, like in the city of Augusta, Georgia Weinberger''sFurniture president MarkWeinberger. The the company located LakeOconee Augusta stores are the introduction of outdoor furniture.

Weinberger said Although LakeOconee stores are smaller, but better sales of outdoor furniture - the whole year, sales are very good, because the people of this place like the leisure lifestyle.