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First, spiritual culture

Enterprise spirit: self-confidence, hard working, pioneering and innovating.
Enterprise Mission: integrity first, customer first.
Business philosophy: hard work, self-improvement.
Values: sincere cooperation and achieve win-win.
Management philosophy: do not need to be perfect, has to be dutifully.
Code of ethics: honesty, belief, ritual, Germany.

Second, institutional culture
  
Scale of operation: efforts to expand sales outlets, to increase their market share.
Forms of governance: the rule of law enterprises, enterprises with virtue.
Interpersonal relationships: help each other and work harmoniously.
Management system: standardization, standardization and institutionalization.
Incentives: to motivate, reward constraints, supplemented by punishment.
Distribution of interests: seeking common ground while reserving differences, and coexistence Anlaoquchou, more pay.

Third,  Material culture
Level of service: warm, thoughtful, active, and convenient.